Almay smart shade cc

I think part of the irony of Almay Smart Shade CC Cream is the fact that the Almay Smart Shade Foundation is more of a CC Cream than this is.

At the moment CC Creams are pretty popular in Korea and we’re seeing some of that in the Western market. Most of these CC Creams in Asia are white, self adjusting formulas with lightweight textures. Remind you of anything? Almay’s Smart Shade Foundation is actually white and self adjusting….

I find it funny that their CC Cream actually doesn’t go the self adjusting root. It’s unusual that their original, old formulated foundation is more a CC Cream than a new product they just launched.


If anything at all Almay Smart Shade CC Cream is most comparable to Revlon’s Photoready BB Cream. This is available in three shades with an SPF 35.

They had a Light, Light Medium, and Medium shade selection and I thought I had picked up the Light Medium but actually it was the Medium shade I ended up getting. Needless to say it was a little too dark for my skin and had a dark beige undertone. The thing I didn’t love about it was it oxidized almost as soon as I started blending it out which resulted in an orange-y undertone on my skin. EEP not good.

It’s a lighter creamier texture but not as creamy as a Korean BB Cream and as I said most comparable to the Revlon BB Cream. It’s quite hydrating and applies easily giving skin a touch of a moisturizing finish with a cool, smooth dry down. It doesn’t cling or accentuate drier areas on my face and has a soft, smooth finish that’s very flattering. Coverage is very minimal so it will even out skin tone and subdue minor redness but won’t conceal major problems like darkness, blemishes, etc….I wouldn’t say it really offers any correcting benefits especially if you’re relying on it for subduing redness on your cheeks or face.

Wear time is iffy…as I mentioned it oxidizes almost as soon as you apply it and it wears away within an hour on my skin. It doesn’t really brighten or ease my dullness plus the fact that it goes orange on initial application makes my dullness even more visible.

Overall, it’s a basic lightweight tinted moisturizer product of sorts that perfects skin but offers little coverage and correcting benefits. If you tried Revlon Photoready BB Cream and you liked it, chances are you’ll enjoy Almay Smart Shade CC Cream. If you disliked Revlon’s version, well, chances are you won’t find much to love here.

Personally, I didn’t really love it. The texture is nice enough but the formula didn’t do anything incredible for my skin.

It’s available now at drugstores.

You don’t really need it unless you’re currently looking for lighter coverage for Summer plus in this fact there are range of other far nicer CC Creams to try out!

I was at Walgreens a few days ago and saw a few displays filled with new products from Almay. I’ve been wanting to try out a drugstore CC cream and thought this looked like a good choice.

A description of the product from the store display: Instantly: Covers imperfections flawlessly Covers discolorations Over time: Brightens and evens natural skin tone Helps prevent further damage with SPF 35

CC creams are Color Correctors. They are similar to the BB creams that have been around for a while now and most of us have tried. This is supposed to be an all in one product formulated to improve and correct the skin’s appearance while providing broad spectrum sun protection.

This CC cream is available in three different shades. The shades are all rather light so they won’t really work with darker skin tones. I chose the darkest one which is Medium. It is a perfect match for my NW25 skin tone. However, they are “smart shades” and are supposed to adapt to your individual skin tone. I didn’t really notice any changes in the color of this product over time when applied to my skin.

I applied this product with my fingers rather than a makeup brush. Because it has an SPF of 35 I did not apply sunscreen to my face under this. This CC cream gave my skin light to medium coverage and left me with a dewy and moisturized finish. This was good for my normal to dry skin. It may not work as well if you have oily skin. I feel as if this product acts more like a tinted moisturizer rather than a foundation when used on it’s own. If using a setting powder over it, then more coverage can be obtained. Almay products can be purchased at most drugstores, Target, Walmart and beauty stores such as Ulta. I paid $9.99 for a full size (1 fluid ounce) of this CC cream.

Final Verdict:

I like this product. I LOVE that it has an SPF of 35 with some good ingredients. I will probably use this when I know I’m going to be participating in outdoor activities and want minimal coverage on my skin rather than being bare faced. Another way I will use it will be as a primer under my mineral foundations. The price is great and it can almost always be found on sale or used with some sort of coupon. I will purchase the Almay Smart Shade CC Cream again!

Have you tried this or any other drugstore CC cream yet?

Almay Skipped the BB,and Jumped Right Into the CC Cream | CC Cream Review & Swatches

May 15, 2013 • Almay, Beauty, CC Cream, Face, Foundation, Makeup, Review, Reviews, Skincare

Almay Smart Shade CC Cream complexion corrector in 100 Light

By now, you probably have heard and read a lot about BB Creams. What about CC Creams? Almay is launching their own version called Almay Smart Shade CC Cream Complexion Corrector* (CA $16.95) in June 2013 in Canada (I believe they’re already out in the US).

Almay Smart Shade CC Cream complexion corrector in 100 Light

It claims that it is a moisturizing corrector that act as a primer and foundation. Like BB Creams, their CC Cream has makeup and skincare benefits, and “works even harder to colour correct for a beautiful, even skin now and over time”. At first application, I did notice that my skin looks very glowy and moisturized. It is a comfortable formula that won’t make my skin feel tight. It gives a radiant finish that many prefers. I personally prefer a more matte finish because of my oily skin type, so I would definitely set it with powder.

Swatches from L to R: non blended, slightly blended

The wear of this CC Cream is alright on my oily skin. I find that I need to retouch after 4-5 hours, mainly blotting and reapplying blot powder. But the moisturizing feeling stays for the entire day. It has light to medium coverage (more on the medium side) that is better than many BB Creams on the market. It feels quite light on the skin but still noticeable. Since it’s very dewy, it doesn’t look entirely natural if I wear it on its own (but that might well be because of my oily skin). If you have normal or dry skin, I think this will be perfect because of its hydrating property. It is hypoallergenic, oil and fragrance free, which is great for sensitive skin as well.
Check out a before and after below:

From L to R: Before and After Almay CC Cream

The Almay CC Cream comes in 3 shades: Light, Light/Medium, and Medium. I think that Light is a great match for me (I’m currently around NC20 to NC25), especially with their Smart Shade technology that is designed to match your skin tone when it sets. However, for my darker-skin gals, you are out of luck here because the darkest shade Medium is not that dark (I’d say anyone darker than NC 45 will not be able to use it).
Almay also claims that among the women who have tried their CC Cream, “70% reported the clarity and texture of their skin was visibly improved in just two weeks”. I haven’t notice a major change in my skin yet, so I can’t comment on the skincare benefits. But I’m looking forward to seeing improvement to my skin (mainly to eliminate my discolouration).

Squeeze tube usually won’t fail you

There’s nothing to complain about the sanitary squeeze tube package. Sometimes I prefer pump but only if they are good. Whereas squeeze tube always get the job done!

A nice size tube

Overall, it is a not bad first CC Cream for me. It is not ground breaking but I did enjoy using it for the most part. The best feature about this product is the ability to match your skin tone. I do feel that it matches my skin quite well, so don’t be put off by the shade range, test it out on your hand in store to see if it works for you. I will recommend it for people with less oily skin because of how dewy this product is. If you’re as oily as me, I’d say wait for the next best CC Cream that caters to our skin type. However, I’d still use it to see if it can improve my skin texture over time.
Don’t forget to enter my blogaversary / 100th post / blog makeover GIVEAWAY! I’m giving away a Too Faced Boudoir Soft & Sexy Eye Collection!
Until next time,
x Rica
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*Disclaimer: Products mentioned in this post were provided to The Office Chic for review consideration (noted with asterisk). As always, all the opinions expressed here are my own and are in no way influenced by any advertiser, affiliate, public relations firm or brands.

Smart Shade CC Cream Complexion Corrector SPF 35 Broad Spectrum

Almay has been stepping up their makeup game with some noteworthy additions, and we’re happy to report their CC cream is no exception! Before we get down to business, if you’re wondering what the difference is between CC creams and BB creams, here’s the answer: It’s all about marketing language, nothing more. Generally, a BB cream from U.S. cosmetics brands is similar to a tinted moisturizer, while a CC cream is more like a liquid foundation, but not always. BB and CC creams typically provide sun protection and may or may not include beneficial ingredients like antioxidants or skin-lightening agents. Neither BB nor CC creams are as revolutionary as they are made out to be, and there is certainly no consistency among products from different brands.

Almay’s CC cream is a worthwhile option if you’re looking for a lightweight foundation for normal to dry skin. It provides great broad-spectrum sun protection with both synthetic and mineral active ingredients. It also contains an impressive array of skin-beneficial ingredients.

The liquid formula applies easily and sets quickly, providing medium coverage for redness and other imperfections. The result is a natural finish that doesn’t look “made up” at all, although it is a bit dewy, and so is not recommended for people with oily skin or with combination skin that tends to be more oily.

This CC Cream wears well most of the day, with some fading after about seven hours of wear. It comes in only three shades, but all three are natural looking for their intended skin tones.

Overall, if you’re looking for a lightweight foundation that has some sun-protection benefits, this CC Cream is worth a look the next time you’re at the drugstore!


  • Provides broad-spectrum sun protection as advertised.
  • Has a natural, dewy finish that wears well for several hours.
  • Provides effective lightweight coverage for redness and other imperfections.
  • Shades are well-suited for their intended skin tones.
  • Fragrance-free.


  • Finish is too dewy for oily skin or for combination skin that’s more oily.


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