A sidestory which is worrying to me is something that Iliza Shlesinger talked about in her comedy show Freezing Hot (2015). She has a topic (at 00.50h) on how society operates on a currency of women’s insecurities and “having them suss out what’s good and weed out the positive messages”. Iliza then gives an example on how this is designated in the names of makeup (BADgal).
So here are some of the themes I found in my data:
You can choose looking like a vampire (I don’t want to drink someone’s blood!), like an angel (I’m not dead yet and well I have my flaws) Or you can look like a celebrity (which one?!), like a baby doll (you mean childish and artificial?), like a badgal (‘because I’m bad, I’m bad, you know it”), like a rebel (YEAH!), fatal (like in killing something/someone?) or amazing (yes, you’d want people just to be amazed by you for the kind of mascara you put on).
And I do have some remarks considering some of these names:
Lashes to Kill – I don’t want to kill anyone and if I would why use my lashes?! I’d had to get my face real close to my victim and then what? (I do get the Bond-reference, duh)
Truly Waterproof – The other waterproof mascaras aren’t really waterproof?
Angelash – So the ‘l’ gets fused and doubles for ange’l’ and for ‘l’ash. But it could also mean the mascara is made of the ashes of angels. (same goes for Devilash)
Respectissime – This comes from good intent I guess but I had a how-to-pronounce-it discussion with my partner: where does the emphasis go?
Hypnose – Now that would be something, if you could just put on some mascara and go on hypnotise people to make them do stuff for you, what a potential!. Could be some secret weapon. If they only not name it like that.
Cheater – Don’t leave that one lying around.
I will not go for a crusade here but the messages are confusing and simply stereotyping.
Luckily there are plenty more names that only tell something about their purpose: full volume, natural look, false lash look, multi-effects. Still confusing if you’re not such a regular user of makeup.
At least now I made up my mind by exercising the data. Hope it will be satisfying.
Photo: Roy Morsch/Corbis
Last winter, I tried living my life without mascara. In person, I looked fine, fresh-faced even. No one noticed. But pictures and Instagram shots were a lot less forgiving: My eyes seemed to blend in with the rest of my face. This winter, I’m back on the sometimes-mascara bandwagon — and I’m easing my way into it with the best drugstore mascaras. Here are the three I am currently loving, which are all less than the price of a green juice.
Physicians Formula Eye Booster Instant Lash Extension Kit, $14.95
Photo: Courtesy of Physician’s Formula
This mascara gives you crazy-long, “I wonder if I need to cut my lashes” eyelashes. The effect is a red-carpet kind of lash — not for daytime but for special events and braggy Instagram pictures. The application process is a little complicated, with the key being a tiny, stubby mascara tube of black nylon fuzz that you apply between mascara coats. The fuzz looks like something you’d find next to a quarter in your couch cushions, but ignore your skepticism and gently comb it onto your lashes: It disappears between coats and acts like some kind of magical lengthener to give you non-spidery, long lashes. Note that if you do try it out, this mascara should be applied before you begin your beauty routine, as the black fluff has a tendency to get everywhere.
Maybelline Lash Sensational Mascara, $6.99
Photo: Courtesy of Maybelline
In the past, Maybelline Great Lash has never really worked for me — the formula was too heavy and smudged all over my wimpy lashes. But the brand’s new mascara is a really pleasant surprise. It delivers on fullness, length, and volume — and makes my lashes look like they’ve been given the Amal Clooney treatment, as if each lash has been individually primped. The length is long without looking spidery, and the fullness doesn’t clump at the base. However, it is a little hard to remove and requires some repeated swipes with makeup remover. I double-washed my face and still had some mascara residue, which is evidence of its ability to last a long time.
Cover Girl Lash Bloom, $7.99
Photo: Courtesy of CoverGirl
I used to hear makeup artists describe colors as being the “blackest black” and laugh. Isn’t that kind of like being really pregnant? But then I finally understood: This mascara is darker than any I’ve seen. It gives you a sooty, Audrey Hepburn fringe. A little heavier than the Maybelline formula, it did make my lashes slightly less curly, but made up for it in fullness and volume. And, with a Fisher Price–like brush that enables you to endlessly paint your lashes without clumps, it’s also delightfully easy to use.
- New drugstore mascaras 2015 form
- The 10 Best Mascaras
- The Best Drugstore Mascaras
New drugstore mascaras 2015 form
We’ve rounded up the best drugstore mascaras on the market. Maybelline New York Great Lash Waterproof Mascara Makeup, Very Black, 2 Count .. applying the mascara; You eyelashes will keep their shape and not droop in . and have been involved in product reviews and descriptions since The Best Drugstore Mascaras — For Every Need fall shopping — for anything from transitional maxi dresses to a new brown lipstick — you can be prepared. best drugstore mascara Maybelline New YorkMaybelline New York Lash Sensational Washable Mascara, $11, bimamagyxu.cf
These are the best drugstore mascaras on the market. . Our Top L’Oreal Paris Mascara Picks, featuring new Lash . The Glammy Awards: https:// www. Mascara allows you to darken and extend your eyelashes to true movie starlet glamour, and forms the central piece of many women’s make. We rounded up the best drugstore beauty launches of across clay masks in convenient stick form — ‘s best drugstore beauty launches are seriously next level. . All the Best New Makeup Coming in September. This mascara uses a unique flat-sided brush to lengthen lashes up to 60% and a comb to separate lashes with precision! Price: $
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Vegan mascara is better than ever! Enjoy your new, compassionate lashes with these beeswax-free vegan and Published March 26, by PETA. These are the best mascaras all under $10! Top 5 Drugstore Mascaras. by Melissa VargasJune 24, Quien dijo you need to splurge to have amazing. bimamagyxu.cf: L’Oreal Paris Makeup Voluminous Original Volume Building Maybelline New York Makeup Volum’ Express The Colossal Washable Mascara Please make sure that you are posting in the form of a question. .. June 14, The only drug store brand I liked this much was Maybelline “Lash Stylist”.. and. This one’s another great drugstore mascara that does what it promises at a low price. It promises “majestic volume” and length, and the shape.
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One of my favorite ‘Top 10’s” to do is mascara. Ask 10 different women what their favorite mascara is and you’ll get 10 different answers. I’ve been busy testing new mascara releases for this update, but had to include some of my all-time favorite mascaras, too.
My Top 10 Best Mascaras of 2015 include (in alphabetical order):
1. Chantecaille Supreme Cils Water-Resistant Mascara, $52
2. Clinique Chubby Lash Fattening Mascara (in Portly Plum), $17.00
3. COVERGIRL The Super Sizer by Lashblast Mascara, $5.99
4. Dior Diorshow Lash-Extension Effect Volume Mascara, $27.50
5. Estee Lauder Sumptuous Infinite Daring Length & Volume Mascara, $26
6. Guerlain Cils d’Enfer – Maxi Lash Mascara, $30
7. MAC Upward Lash Mascara, $22
8. NARS Audacious Mascara, $26
9. Urban Decay Perversion Mascara, $22
10. YSL Volume Effet Faux Cils Baby Doll Mascara, $32
There are so many choices in the mascara category, it’s almost impossible to know which ones to buy–even for an experienced beauty blogger! My advice is to determine what you want your mascara to do and choose the formula from there. I like volumizing first, lengthening second. And I will not tolerate clumping or smudging, so I have not personally experienced that with any of the selections on my list.
I’ve been a fan of Dior Diorshow Mascara for years and this year they introduced a new formula. I was interested to see how they would compare. The brush is the same size/shape, however the formula now has a microfiber element, along with an airlock wiper for volume and extension. I love it–in fact, it’s my favorite of all the mascaras I’ve tried.
Another point of disctinction between formulas is scent. The mascaras (above) that are scented include Chantecaille, Dior, Guerlain and YSL.
Other thoughts on these mascaras…I love the new Clinique Chubby Lash Fattening Mascara. It’s available in 4 shades (you can color-coordinate!) and for a “mid”-priced mascara, it’s excellent. The brush on MAC’s Upward Lash is small, therefore you’re really able to go in closely, or double coat the ends for an upswept look. That slightly curved brush is also what I like about COVERGIRL Super Sizer by Lashblast Mascara. This brush transforms each and every lash, especially if you “twirl” the brush.
I find that with NARS Audacious, Urban Decay Perversion and YSL Volume Effet Faux Cils Babydoll, the formula is a little “wetter”, so for the best results, I apply slowly and give a few seconds of “dry time” between coats.
For tools, I use a MAC 205 Mascara Fan Brush to separate, if needed and Kevyn Aucoin Eyelash Curler. If your lashes need a little extra help, I’d recommend a primer. Urban Decay Subversion is excellent; you really will see a difference. For removal, I’ve always liked Lancôme Bi-Facil Double Action Eye Makeup Remover, makeup wipes and a new discovery, Clinique Take The Day Off Cleansing Balm.
Make sure to check out the top mascara picks from the other beauty bloggers in today’s roundup!
The 10 Best Mascaras
Choosing Your Best Mascara
These resilient mascaras can last all day and night, making them ideal for everything from running errands to attending a music festival in the desert.
Before there were eyelash extensions and magnetic falsies, there was the classic tube of mascara. If you were born sometime prior to the advent of the internet, this cosmetic mainstay was likely available at your local drug store in a few different varieties (non-smudge and waterproof), and if it was the 1980s, a handful of sickeningly bright hues. If you needed something really special, you would head to the mall and brave the fluorescent lighting of a department store beauty section. Thankfully, modern mascara is more versatile than ever before and more accessible to boot. There are formulas for every occasion, with wands engineered for multiple application styles and every lash type imaginable.
Manufacturers have taken to adding vitamins and plant extracts to their formulas in order to condition lackluster lashes. These nourishing solutions may have vitamin E, which helps to keep lashes moisturized and healthy, and vitamin C, an excellent combatant to harmful pollutants. Some boast refreshing cucumber extract that can wake eyes up and provide a pleasant fragrance, and others contain rejuvenating jojoba oil to reduce clumping.
Then there are products specifically created to stimulate growth. These contain ingredients such as biotin, collagen, and amino acids that work to strengthen weak or brittle lashes. They don’t work overnight, however, so you’ll need to be patient and diligent in your application, and refrain from using solutions that may exacerbate the problem.
Those with sensitive eyes can go the completely all-natural route. These non-toxic options use real fruit or black tea for pigment, resulting in lush coloring and a lovely scent. Carnauba and beeswax serve as excellent natural thickeners that can create a dramatic look just as well as their chemical-touting counterparts, and shea butter works as a superior moisturizer. Many of these selections are equal to what you’d find in a professional makeup artist’s bag.
If you live in a high-humidity area or simply want to look your best while working out, there are water- and sweat-resistant varieties that even a mermaid would swear by. These resilient mascaras can last all day and night, making them ideal for everything from running errands to attending a music festival in the desert.
All About The Wand
Eyelashes come in myriad shapes and sizes, from the short and barely-there to the sweeping feather dusters we all secretly covet. If you haven’t considered the type of wand you’ve been using to apply your favorite formula, you might do yourself a favor and start now — there’s a science to that little brush, after all.
These brushes are big and packed with bristles, making them well-suited to lashes that need an extra dose of volume.
First, there’s the unmistakable thick wand we all know and love. These brushes are big and packed with bristles, making them well-suited to lashes that need an extra dose of volume. They tend to coat every single hair generously, so you’ll want to use one alongside a non-clumping formula. If you’re looking for modest, even coverage from root to tip, consider going the opposite route with an ultra-thin comb design. These are great for adding length to sparse lashes without gumming them up.
Then there’s the tapered wand. Just as you’d suspect, these are thicker at the base and thinner near the tip. Their dense bottoms bestow an ample coating on your middle lashes while the slimmer end works on your hard-to-reach corner hairs. If you wear the cat eye look often, this style of brush will be your new best friend.
Next up is the trusty curved wand. This helps to curl your lashes upward as it coats them, and is a bit easier to wiggle at the lash line when you’re separating each strand. Take care though, as a heavy mascara will weigh down thinner lashes. In any event, you’ll most likely still benefit from having an eyelash curler handy to use before application.
Finally, there’s the hourglass shape, which was developed by Too Faced Cosmetics in homage to Marilyn Monroe. This style has enjoyed newfound popularity and may have even eclipsed the traditional rectangle wand in most medicine cabinets. This is because it soaks up a generous amount of product and applies a consistent, smooth layer, so it’s ideal for those who like to add multiple coats.
A Brief History Of Mascara
We can trace the origins of mascara, not unsurprisingly, to ancient Egypt. Men and women alike would use kohl to blacken their eyelids and lashes. It was less an aesthetic choice and more of a precautionary measure — they believed it would ward off evil spirits and protect their souls from harm. They used everything from soot and charcoal to crocodile dung to make it, and added thickening agents like honey to keep it from running. It was later adopted by the Babylonians, Greeks, and Romans. After Rome fell, mascara-type substances fell out of favor in Europe, but remained popular in the Middle East for religious purposes.
After Rome fell, mascara-type substances fell out of favor in Europe, but remained popular in the Middle East for religious purposes.
The Victorian era saw the rise of successful chemist and perfumer Eugene Rimmel. By this time, cosmetics were no longer seen as tools of the uncouth or vain, and respectable women would spend hours cultivating their beauty regimens. Dark, luscious lashes were highly sought after and a top priority for many ladies. With no alternatives available for purchase, they created their own mascara at home by heating a mix of elderberry juice and ash.
Recognizing a gap in the market, Rimmel concocted a non-toxic cake from the recently-invented petroleum jelly and coal dust. To apply it, you’d simply scrape the bar with a damp brush and then spread it across your lashes. It was messy and inconsistent, but a hit all over Europe nonetheless. To this day the word rimmel translates to mascara in a handful of languages, including French, Italian, Romanian, and more.
No significant improvements were made to mascara until the late 1950s when the highly successful Polish entrepreneur Helena Rubinstein created a lotion-based cream she could package in a tube. It was sold with an accompanying brush, but it wasn’t perfect — it would take a few more years of tinkering before it resembled the applicator we’re familiar with today.
The Best Drugstore Mascaras
Here’s a fun thing to do: Buy a whole basket full of drugstore mascaras, dump them on a table, and stare at them through a kaleidoscope. For one, the packaging is crazy—like an explosion at the neon plastic factory, resulting in a bunch of really great, tactile pieces you can’t stop picking up and dropping in your purse. That’s at least half the fun. The other half of the fun? Being able to afford three different tubes for three different lash looks (which, quite frankly, are just as good as what you’ll find at a department store makeup counter) that you can pull out at will. Many applications later, here’s what’s worth your time—’just OK’ contenders weeded out—no matter what lash type you’re looking to suit. (But just in case we missed any or some new “technological breakthrough’ in mascara came out today, please drop us a line below.)
Best for short lashes : Physicians Formula Organic Wear 100% Natural Origin Mascara
The marriage of the rubberized bristles on a thicker, football-shaped wand makes it easier to reach all lashes, no matter how flat they might seem. Good for making the most of what you’ve got and also for not irritating eyes if they tend toward sensitivity.
Good for your run-of-the-mill, average lashes : Covergirl Lashblast Clump Crusher
It’s all in the name—the classic, squishy, plastic bristles of the Covergirl Lashblast line in tandem with a slightly curved wand design makes the formula go on effortlessly and, quite truly, sans clumping. The formula is not goopy, rather light but goes on dark and coats your lashes evenly and, because of the aforementioned wand, leaves you with full-looking, feathery lashes.
You’ve got length, but you want curl : Maybelline Volum’ Express The Colossal Washable Mascara
Maybelline could provide answers for each and every category here as their offerings are the most widespread and universally pleasing, but the thick yellow tube has so much going for it, it can’t be willfully ignored. The brush is along the lines of your classic bristle varietal but with a little more heft, and the product distributes in a way best described as feathery.
Sparse lashes looking for company : L’Oréal Voluminous Butterfly Mascara
This brush is the most technological of the bunch (but sans battery-powered, eye-endangering vibrational ability). It’s an architectural work of art—there’s so many bristle types and twists and turns. It’s a fiber mascara, meaning the formula coats your lashes without tubing or looking false. In fact, the little fibers are so tiny, you cant even see them even when they stretch your lashes out farther than you’d expect.
Best for lashes dealing with decision fatigue : NYX Provocateur
This tube is from NYX’s Boudoir Mascara Collection, which as you can imagine is designed in mind to give you bedroom eyes. It gives you two lash options from a single mascara brush. Pull out Level One for gloopier, heavier lashes, or use Level Two, which really just involves pulling that same brush through a tube that cleans a lot of excess product off (saving you the trouble of wiping on the mouth of the tube and making a mess), to help separate lashes. The effect is certainly woodland-animal fantasy lashes that don’t flake off or irritate your eyes. Plus, it only comes in one shade, saving you from making one more decision while standing in the makeup aisle.
Photographed by Tom Newton.
For more of the best drugstore roundups, check out concealers and foundations.