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Dyson supersonic™ hair dryer

All images: Alex Cranz/Gizmodo

No one should need or want a $400 hair dryer. The number one hair dryer on Amazon costs $36, the one under my sink cost $70 in 2003, and the one my hair dresser uses daily on clients costs between $100 and $150. A $400 hair dryer is more than twice the price of anything else, but that doesn’t matter, because Dyson, a company best known for its fancy vacuums, has made a hair dryer, and the damn thing might be the last you’ll ever need.

Dyson has this irritating habit of making wildly expensive products that are actually kind of worth the money. Its vacuums suck up pet hair better than the other guys and are easier to service. Its fans are super quiet, and don’t require a screw driver and patience to clean. The Supersonic hair dryer is even more overpriced than other Dyson products, but it is also an outstandingly good product. It solves most of the major problems of every other hair dryer on the market, while also drying hair faster and better.

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To test it out I used it on my own very wavy and straight hair and my roommate tried it out on her super straight hair. Not exactly the most diverse of tests and other hair types may have very different results, but the roommate’s hair is incredibly fine and brittle, while mine is so thick that it takes, on average, over thirty minutes to dry from a wet head. The Supersonic dried it in a fraction of the time. Most mornings I could hop out of the shower and have my hair dry and presentable in seven minutes or less.

“It’s so smooth now,” my roommate crooned over her own hair after use. That sentiment was shared by my coworkers after I got a blowout with the hair dryer on camera.

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“Can I touch it,” a coworker asked.

Drying hair requires a combination of heat and air movement. Hair dressers usually use expensive hair dryers that get incredibly hot incredibly quickly. These dry hair fast, but they end up creating frizz if the hair dresser isn’t careful—which is why they usually switch to a no heat mode at some point (that’s also why it takes longer to dry it at the salon than at home).

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The Supersonic has a sensor inside that measures the heat of the air to keep it from ever getting too hot. I can’t say I noticed that particular feature, but that’s because for the first time ever I didn’t have to crank the heat all the way up to get my hair dried fast. The Supersonic churns out a lot of air at an incredible rate—which helped instead.

Air intake is at the base of the handle, so you have to hold it a little higher than you might be used to. Advertisement

Usually that kind of air flow requires an insanely loud hair dryer that makes anything but falling trees inaudible. Cleverly, Dyson moved the dryer’s motor into the handle and uses the rest of the handle as a kind of silencer. The effect is a dryer you can use while still having a conversation.

Dropping the motor into the handle also better balances the dryer so it’s not a top heavy irritation that leaves your shoulder sore. Because the motor is in the handle the air intake is moved down there as well. So that fear you have of your hair being sucked up through the back of your dryer and catching on fire? A thing of the past.

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There are currently only three extensions available for the dryer, two concentrate airflow while the third is a big diffuser. The big missing extension is the hot comb one—super useful for people with extremely curly and natural hair. Attachments don’t screw in or squeeze on, but instead attach via magnet.

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The only time the attachments fell off was when I dropped the hair dryer onto concrete from five feet up. The attachment snapped back into place with ease, and the ding on the dryer rubbed away with a swipe of my thumb.

It seems like Dyson really has made the perfect hair dryer. So that insane $400 price tag almost feels reasonable. Dryers were flawed! This one is not! But the price itself is a major flaw. If you dry your hair once a month do not buy this dryer. If you dry it once a week then maybe, do not buy this dryer. If you’re drying it every time you wash you’re hair, or if you dry hair for a living, than yeah, start counting your dollars and considering that insane price tag, because this stupidly expensive hair dryer is worth it.

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README

  • It’s 400 damn dollars
  • But it does the job so damn well
  • Comes with three attachments, including a very good diffuser
  • But no comb extension
  • Super light
  • Super quiet
  • Dries hair faster than any other dryer
  • But seriously. It is $400.

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Yes, $400 can buy a lot of things, but should a hair dryer be one of them? The Dyson Supersonic hair dryer costs as much as what some people pay for monthly rent — but it claims to “increase smoothness by 75%, increase shine by up to 132%, and decrease frizz and flyaways by up to 61%,” all while actually protecting hair from damage and drying hair faster than any other dryer out there.

Dyson Supersonic Hair Dryer Dyson amazon.com $399.99

I’m someone with the type of curly hair that can take up to two days to fully air dry, and on a humid day (without the right hair products), my aesthetic falls somewhere between Standard Poodle and Bob Ross. My blowouts take twice as long as my friends’, and my hair stylists need to have saint-like patience. Understandably, the promise of shiny, smooth, frizz-free hair is basically a siren song to me. But as a product reviewer by trade, these hefty claims also make me arch an eyebrow.

At the Good Housekeeping Institute, we couldn’t wait to put the Dyson Supersonic through our Beauty Lab tests for speed of drying, air volume flow, weight, noise, air and surface temperatures, and cord length. We also sent the hair dryer home with a panel of consumer testers to see how the hair dryer performs outside the lab in everyday life. Here’s everything you need to know about the Dyson Supersonic.

How does the Dyson Supersonic hair dryer work?

The technology used on the Supersonic is as innovative as it looks. Dyson dropped $71 million on creating the hair dryer, working with over 100 engineers to completely redesign the idea of what a hair dryer looks like. For starters, as an homage to its best-selling fans, the Dyson hair dryer has a hole at the center.

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It uses a novel, brushless digital motor that’s much smaller and much lighter than traditional a hair dryer motor, meaning a quieter — but not weaker — airflow that’s amplified up to three times, thanks to Dyson’s Air Multiplier technology. “Call me crazy, but I felt like it dried my hair faster,” said one tester. In fact, in our Lab tests, the motor on the Supersonic produced the best airflow compared to any other hair dryer tested, and it dried hair the fastest.

Though it earned the highest consumer satisfaction score of all the hair dryers we’ve tested, some consumers thought the Supersonic was almost too good, and said, “The air was so strong, even on low, that the attachment felt necessary for any kind of control.” I agree: If you’re not careful with how you use the hair dryer, the airflow is so strong that it can cause more harm (e.g. frizz, tangles) than good sometimes.

What is so special about the Dyson hair dryer?

First off, it can tackle this mop in 20 minutes. Jessica Teich

The motor is lighter, smaller, and lives in the handle: Unlike most hair dryers, the tiny motor is located at the handle of the dryer rather than the end of the dryer’s head. Air is brought in through a filter at the bottom of the dryer’s handle, and expelled through thin vents that surround the circular head of the hair dryer. One drawback is that the filter’s placement poses a learning curve: “If you hold toward the end, it closes the vent and restricts airflow,” said one tester.

It’s easier to hold: The motor placement makes for a more comfortable drying experience. After a few minutes of holding the hair dryer overhead, my shoulders don’t burn the same way they do with other hair dryers, since the heaviest part of the hair dryer is in my hand, not balanced in a top-heavy nozzle.

Your hair won’t get caught in the dryer: Since Dyson moved the vent to the bottom of the handle, our testers loved that they didn’t have to be afraid of getting their hair caught on a back vent. That means no more burnt hair smell or cutting tangled strands out of the dryer’s motor (can I get a hallelujah, fellow long-haired ladies?).

It comes with innovative accessories: Included in the set are two concentrators and a diffuser, which all attach to the hair dryer’s head magnetically yet securely, so you will never have to struggle to clip attachments into place. The dryer also comes with a non-slip mat and storage hanger, which are two accessories you really appreciate after spending $400 on a hair dryer.

Does the Dyson Supersonic hair dryer damage hair?

Dyson claims that the Supersonic hair dryer is actually better for your hair, “engineered to protect hair from extreme heat damage.” The thermal sensor on the Supersonic measures the exit flow temperature of the air over 40 times a second, so it’s constantly regulating the air temperature to keep your hair safer from heat damage than it otherwise might be with any other hair dryer.

“Heat exposure is only one of the factors in causing hair damage,” says Birnur Aral, Ph.D., director of the GH Beauty Lab. Our 2016 Lab test showed that the Dyson’s max heat production was “about 10°F lower than the average temperature of the 18 hair dryers in our test,” she explains. “Based on this, we can say that the Supersonic has the potential of being less damaging to hair than an average dryer.”

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A post shared by Dyson Hair (@dysonhair) on Jul 2, 2018 at 7:51am PDT

Is the Dyson Supersonic hair dryer worth it?

It really depends on your hair. If you have thin, smooth, or otherwise “easy” hair, you can (and probably should) spend your money more wisely elsewhere, like on our best value hair dryer, the Remington D3190 Damage Protection Hair Dryer. But if you have frizz-prone hair that takes forever to dry, or if you find yourself springing for blowouts to avoid detangling your own mane, the Dyson Supersonic might be a game-changer for you.

Testers thought it made their hair “smoother and straighter in less time than any other hair dryer they used.” They were impressed by the hair dryer’s sleek and “cool” design, and liked that it was lightweight and nozzle-less.

Call me crazy, but I felt like it dried my hair faster.

While the hair dryer is undoubtedly innovative and effective, it’s not perfect — which matters at this price point. Here are some things to consider before you splurge:

The buttons: Testers noted that the controls on the hair dryer are out of reach and a bit inconvenient to press. They live on the head of the hair dryer behind the nozzle, and take a few presses to change settings instead of the easily discernible buttons on traditional hair dryers. The trade-off is that you won’t accidentally switch settings as you’re drying your hair, and its self-locking cool mode is also super convenient instead of squeezing it in place the whole time.

The cord: The extra-long cord is great if you don’t have an outlet close by, but it’s significantly heavier and bulkier than an average hair dryer’s. It doesn’t retract, and it lacks a tie for easy storage.

The noisiness: It’s a hair dryer, so don’t expect it to be quiet. While Dyson has claimed that the Supersonic hair dryer is quieter than the competition (keep in mind that “supersonic” means “greater than the speed of sound”), both our Lab tests and consumer tests found that the hair dryer is about as noisy as other hair dryers. On its highest setting, I can’t even hear someone buzzing my front door.

The comfort of use: The hair dryer weighs less than one pound, but the sleek design means the handle isn’t as contoured or ergonomic as other hair dryers, so it’s a little bulky to hold, in my opinion.

The bottom line: The Dyson Supersonic blew away (heh) the competition when it came to drying speed, strongest airflow, and consumer satisfaction in our extensive testing. If you’re in the market for a new hair dryer — and have some savings built up — it’s proven to be the best hair dryer you can buy.

GET THE DYSON SUPERSONIC HAIR DRYER

Related Story Jessica Teich Editor Jessica is the editor for products and reviews at GoodHousekeeping.com, and a longtime product tester, reviewer, writer, and editor for beauty, lifestyle, health, and home content.

Dyson
Supersonic Hair Dryer

The Dyson Supersonic Hair Dryer is engineered to protect hair from extreme heat damage, with the fastest drying+ and controlled styling to help increase smoothness by 75%, increase shine by up to 132% and decrease frizz and flyaways by up to 61%.*
2017 Allure Best of Beauty award winner!
Key Benefits:

  • Fastest drying+: The small, powerful Dyson digital motor V9 combined with Air Multiplier technology, produces a high-velocity jet of controlled air, for the fastest drying+ and precision styling.
  • Helps prevents extreme heat damage: Intelligent heat control measures the air temperature over 40 times a second, to prevent extreme heat damage.
  • Engineered for different hair types: Through research in our hair laboratories Dyson has engineered a range of attachments designed to style different hair types.
  • Lightweight and balanced: Dyson has turned convention on its head and put the motor in the handle, completely rebalancing the dryer’s weight and shape.
  • Magnetic attachments: The Dyson Supersonic hair dryer comes with magnetic attachments, so you can adjust quickly and easily.
  • Acoustically tuned: The powerful motor is tuned to produce one inaudible frequency.
  • Precise speed and heat settings: Delivers fast drying and styling, regular drying, and gentle drying with a constant cool flow.
  • Negative ions: Help reduce static in the hair.
  • Cool to touch: With Heat Shield technology, the surfaces of the attachments stay cool. Even during close-up styling.

Key Features of Magnetic Styling Attachments:

  • Styling concentrator: The wide thin design of the Styling concentrator creates a high-velocity blade of air that’s perfect for styling.
  • Smoothing nozzle: Dries hair with smooth, controlled airflow, helping to create a smooth, natural finish.
  • Diffuser: Engineered to disperse air evenly around your curls, and simulate natural drying, helping to reduce frizz and define curls and waves. Long prongs allow you to style hair with control – and reach deep into the hair.

This set contains:

  • Dyson Supersonic
  • Styling concentrator
  • Smoothing nozzle
  • Diffuser
  • Non-slip mat
  • Storage hanger

*vs. naturally dried hair. Results may vary by hair type.
+Fastest drying as tested on real hair by an external lab against the hair dryer market.

Dyson’s new $500 golden hair dryer, explained

Sir James Dyson and his eponymous company, best known for its vacuums, have in recent years made waves in the beauty world with the futuristic-looking Dyson hair dryer. While both products are pricey, colorful, hyper-engineered, and interesting to look at, neither is inherently a glamorous item. This week, though, the company one-upped its own showmanship and announced that it will release a Dyson Supersonic hair dryer that’s literally gilded with 23.75-karat gold leaf, which will sell for $499.99.

While the news has not been reported widely yet, people have been receiving word from the company via their inboxes. And they have thoughts. Twitter user @FannyLawren wrote: “Who needs a gold hair dryer? No one. But the Celebrities and Crazy Rich Asians may want it. Good gimmick! @Dyson #MarketingStrategy #luxurylifestyle.” User @kylethepeck was a bit less diplomatic.

Don’t get me wrong, I love my Dyson products, but nothing says “I’m a rich asshole who doesn’t know how to spend my money” like a real gold plated hair dryer. pic.twitter.com/SYkTUBqFtA

— Kyle Peck (@kylethepeck) August 27, 2018

$500 seems an eye-popping sum for a hair tool until you understand that the regular, non-gilded Dyson dryer, which launched in the fall of 2016, costs $399.99. And there’s a version engineered for professional hairstylists that is $449.99.

So how did the market for a luxury-priced golden hair dryer come about? It has to do with savvy marketing, the power of celebrity, and a certain viral photo of a chicken.

An artisan applying gold leaf to a Dyson hair dryer. Dyson

The Dyson invaded a very insular market

Dyson, which is worth $5.3 billion, is well known in design circles and makes a splash any time it launches a new product because the company is great at dramatic rollouts. But the Dyson hair dryer made a huge impression because the hot hair tool space is a pretty insular market that doesn’t often see new brands (T3, Conair, GHD, Hot Tools, Chi, Babyliss, and a handful of others dominate) — and because it upended traditional hair dryer design in a way the stalwarts hadn’t.

Instead of the motor being encased on top right near the nozzle, which contributes to the top-heaviness of traditional dryers, Dyson put a small motor in the handle. The nozzle is doughnut-shaped, complete with a hole in the middle, and has a squat, sawed-off feel. This makes the Supersonic dryer lighter, quieter, and more ergonomic — plus it looks like something you’d find in a Star Trek movie.

While the design is new, tricking out the tool in a metallic finish is not. Since there’s very little that can be done to fundamentally change a blow dryer design-wise, companies have long driven sales by changing colors and finishes instead to match whatever is trending in fashion. Metallic finishes have been popular for a few years, especially rose gold — though Dyson might be the first to literally cover the thing in a precious metal.

According to a press release, accompanied by an admittedly fascinating video, Dyson enlisted the help of a traditional guilder, a craft that dates back 4,000 years, to hand-apply 23.75-karat gold leaf — a very specific karat weight chosen by James himself — onto the nozzle. A bright red primer is applied first and then the gold leaf brushed on top, so that when it wears down, the red shows through. The carrying case matches the red primer, and the rest of the dryer is non-gilded royal blue. The whole thing is emblematic of Dyson’s typical messaging: We are extra in everything we do.

When I got to reverse roles…with the forever Supermodel #CindyCrawford ✨ follow @harryjoshprotools to see all our fun #PFW moments!! #MyWeekWithCindy ❤️ ❤️ Thank you babe @cindycrawford! // @hungvanngo

A post shared by Harry Josh (@harryjoshhair) on Oct 5, 2017 at 1:25pm PDT

The expensive hair dryer wars

Dyson is not the first company to offer ultra-expensive hair dryers, but it is the first that cracked the mainstream in a meaningful way, thanks to the brand’s impression of mystique and its skill in getting its products into the right hands. For several years, Babyliss has offered a hair dryer that boasts a Ferrari motor. In 2010, it cost $400 (versus the more typical $35 to $150 for a regular dryer); now it’s less than $200. But that has always been niche.

Dyson’s biggest pricey competitor since it’s launched has arguably been the Harry Josh dryer. Josh is a well-respected celebrity and fashion hairstylist who’s worked with Vogue and tons of celebrities, including Jennifer Garner and Gwyneth Paltrow. He released his signature mint green dryer in 2013 for $300. At the time, it was lighter and faster than anything on the market, and beloved by pros and beauty editors alike. The original now goes for $249. The brand released an even lighter version after the original Dyson launched, which costs $349.

The Harry Josh dryer is still in limited retail distribution, but the Dyson is available more broadly at Sephora, Ulta, Nordstrom, Best Buy, and Bed Bath & Beyond and has spread beyond a small, loyal audience.

Harnessing the power of celebrity and social media

Dyson understands the aspirational nature of the beauty industry and has been strategic about getting its tools into the right hands. Early on, it partnered with hairstylist Jen Atkin, who is the founder of the uber-popular Ouai line of hair care products.

Atkin has 2.5 million Instagram followers, a number she amassed partly because of her famous and social media-savvy clients like Chrissy Teigen and various Kardashian-Jenner and Hadid sisters. She shares pictures of both her clients and the hair dryer frequently. With all the sharing and regramming, as well as the Dyson’s inherent Instagram-friendliness, the dryer soon became well known.

Sundays are for… ‍♀️✨ @dysonhair

A post shared by Hairstylist + Brand Founder (@jenatkinhair) on Apr 8, 2018 at 5:00pm PDT

Dyson also partnered with (read: paid) other hairstylists to use the tool on their A-list celebrity clients at high-wattage events like the Met Gala and the Golden Globes. This has been a common practice with makeup and hair care brands for years. The brands work with artists, then send the beauty press detailed breakdowns of red-carpet looks, complete with specific product information, which end up in stories like this one and, brands hope, will convince consumers to buy the lipstick that Janelle Monáe wore that one time.

It’s less common for tool companies to do this because while you can swipe a lipstick on yourself pretty easily to “get the look,” a red-carpet hairdo requires the expertise of a stylist; the tool isn’t the only consideration. But Dyson did it anyway.

For this year’s Met Gala in May, hairstylists used Dyson dryers on Kim Kardashian West, Rihanna, Cardi B, Kendall Jenner, Bella Hadid, Evan Rachel Wood, and Solange Knowles. At the Golden Globes in January, they were used on Emma Stone, Claire Foy, and Gal Gadot. Press releases were dutifully sent around after the events.

The dryer also made it into an Instagram Lady Gaga posted of herself before her performance at the 2017 Super Bowl, though that seems to have been an organic and inadvertent shoutout to the dryer. The brand doesn’t share its sales data, but this surely raised awareness.

That time the Dyson dryer went viral because of a chicken

The weirdest and most delightful part of the brand’s journey to stardom came in May. Helen Rosner, the New Yorker’s food correspondent, tweeted a picture of herself pointing her Dyson dryer at a raw chicken. The caption read, “Happy snow day, I am using an astonishingly expensive hair dryer to remove all moisture from a chicken to maximize skin crispiness when I roast it.”

The image went viral, prompting Rosner to write a full post on the practice to clarify that she was not, in fact, using the dryer to cook the chicken.

As The Verge meticulously documented, a full news cycle ensued. The popular press, food press, and beauty press all covered the story. And Dyson loved the attention:

Engineered to not overheat your hair… or your chicken

— Dyson (@Dyson) March 21, 2018

So is the Dyson hair dryer worth it?

This is the question everyone asks. In my experience, it really is better, and more comfortable to hold, than every other hair dryer I’ve tried — and I’ve tried a lot, because for several years it was my job as a beauty editor to try them. (Disclosure: The brand sent me one for free when it launched two years ago.)

If mine broke, I would absolutely pay full price for another one, and, indeed, I’ve considered buying the white version because I like it better than the fuchsia one I have. But as with any purchase, worth and value are subjective, as Rosner notes.

“The Dyson does what I want it to do — it’s faster and quieter than any other dryer I’ve used, which is important to me, because I worry about hearing loss — and while it wasn’t exactly an impulse purchase, its price didn’t put me in a position of hardship. So for me, it was worth it,” she tells me via email. “But for someone who might have a different relationship with their bank account, it might not be. There are very few things in life that are worth going into debt for, and a hair dryer — even a great one — absolutely isn’t one of them.”

People inherently pass judgment on things used by a traditionally female cohort, especially when it’s perceived to be something for vanity. Lizzie Plaugic pointed this out in her Verge article, and Rosner expounds on it.

“I find it indescribably frustrating that it’s considered frivolous for a person to spend a few hundred dollars to have the best possible version of something that she uses every single day. How many people have a $500 handbag that they’ve only carried half a dozen times, or an $800 camera that only comes out once a year for vacations?” she says. “Even the Dyson vacuum itself is considered an aspirational product — something people covet! They get excited about it! And it’s even more expensive than the hair dryer! It’s an inconsistency that speaks to the fundamental way we discredit and devalue women’s aesthetic care.”

Dyson himself is absolutely unapologetic about the price point. He once told me in an interview, “I don’t design down to a price. I design what I think is a good product that will last. Of course, that’s not a very commercial attitude because it costs rather a lot to make.”

Covering the dryer in gold doesn’t affect how it works; it’s merely gilding the lily (or the hair tool, in this case). Still, for a product whose rise has relied so heavily on social media, that extra certainly can’t hurt.

Is this hairdryer worth $400?

Dyson is famous for reinventing the lackluster vacuum cleaner market with its innovative, colorful products. Now it’s turned its attention to the humble hairdryer.

The British engineering firm launched its high-end Dyson Supersonic hairdryer in the U.S. on Wednesday with a price tag of $399.

The product will be available at Sephora stores across the country on Friday, and at other retailers later in the month.

The debut is sure to lead many long-haired people to wonder, “Is it worth it?”

CNNMoney put the product to the test to answer that question.

But before we get to the review, here are the key facts.

The facts:

– Dyson spent £50 million ($67 million) to develop the gadget over four years.

– Over 100 engineers worked on this product.

– Dyson has over 100 patents pending related to the new hairdryer.

– Dyson boasts that the hairdryer has an “intelligent heat control” system to ensure it doesn’t overheat and cause hair damage.

The Dyson Supersonic hairdryer launched in the U.S. this week.

– The super-fast motor is located in the handle instead of the head.

– Aero-acoustic engineers worked to make the product quieter, leading them to install extra blades in the motor and surround the motor with “acoustic silencers to further reduce sound.”

– The Dyson Supersonic hairdryer has been available in countries like the U.K. and Japan for months, but the company has not released sales figures.

– America’s hair care appliance market is worth $1.9 billion, according to research firm Euromonitor International. Globally, the market is valued just above $7 billion.

And now …

The CNNMoney review:

The Dyson Supersonic hairdryer is sleek, sophisticated and completely unique. It essentially looks like a hollow metal donut on the top of a long handle — and it’s downright impressive that it can blow a steady stream of air without a fan in sight.

Dyson engineers have undoubtedly created a product that looks different, sounds different and works different. Bonus: It’s beautifully packaged.

“The way it is presented almost reminds me of an Apple product with its simple packaging,” said Lauren Ross, a hair and makeup artist at the British business, Make-up for TV.

But this novelty item probably isn’t worth the price tag, unless you’re the kind of person who is obsessed with having the newest and latest gadgets.

Based on a trial run comparing the Dyson to a cheap, run-of-the-mill hairdryer, the Dyson’s air flow was more powerful and left hair looking a bit sleeker, smoother and shinier.

In a separate trial on curly hair using the curl-boosting diffuser, the process and final results weren’t noticeably different than a normal dryer. If there was any impact on frizz or flyaways, it was imperceptible.

It also wasn’t noticeably faster at drying hair.

Dyson promises that its “hair dryer has intelligent heat control, helping to ensure hair isn’t exposed to excessive temperatures.” However, CNN tests showed the dryer’s air was occasionally hot enough to hurt users’ scalps. Though that’s a problem with standard dryers as well.

Related: A light bulb that projects Netflix onto any surface

As for the noise: It was a bit quieter, but not by much. Listening to music while you’re blowdrying with this device is probably out of the question.

Beyond just the dryer, the styling nozzles are quite novel. They snap into place with strong magnets, a welcome change from the hassle of screwing and snapping on diffusers, picks and concentrators.

When it’s all said and done, the Dyson Supersonic hairdryer worked well, but it wasn’t a miracle device that offered enough benefits to justify the price.

“I think it’s definitely a luxury rather than a necessity,” said Joanne Morgan, professional hair and makeup artist at Make-up for TV. “There’s not many people in the market that would consider, or have the finances, to spend that much money … on just a hairdryer.”

CNNMoney (London) First published September 15, 2016: 3:55 AM ET

Is the $399 Dyson Supersonic Hair Dryer Really Worth It?

Photo: Dyson

When Dyson finally launched their Supersonic hair dryer in the fall of 2016 after months of anticipation, die-hard beauty junkies ran to their nearest Sephora to find out if the hype was real. After all, besides the new technology being touted in this first-of-its-kind gadget, Dyson also had one of the biggest celeb hairstylists, Jen Atkin (who regularly works with the Kardashian crew and Chrissy Teigen) as the spokesperson. In other words, this thing had major cool-factor.

Fast-forward two years. If you weren’t in the camp of early adopters, you may be wondering: Is the Dyson hair dryer really worth the nearly $400 price tag? Short version? Um, kind of, yeah! While the five-star reviews speak for themselves, here’s a breakdown of what makes it worth the hype (and the money). (Related: The Best Hair Straightening Brushes That Will Make You Break Up With Your Flat Iron)

What makes the Dyson better for your hair?

The makers of your mom’s favorite vacuum cleaner took their foray into the beauty biz seriously. They invested a casual $71 million developing the product and spent four years studying the science of hair. Their goal? To create a blow dryer that was physically cooler-and healthier for the hair-than anything else out there. (Related: 5 Natural Ingredients That Can Work Wonders On Your Hair)

The end result: “Intelligent heat control technology,” which measures the temperature 20 times per second to give you the level of heat you need to style hair, without allowing it to reach those extreme temps that “fry” hair in the process. And healthier hair = shinier hair. (FYI, their latest product, the Dyson Airwrap, curls hair without extreme heat, and we’re kind of obsessed with it.)

Okay, but what else makes it better than the dryer I have?

If healthier hair isn’t enough to convince you, there’s this: Due to a super-controlled air flow, this thing dries hair hella fast. Many reviewers say that it has cut their dry time in half. It’s also way quieter than most other hair dryers on the market-a plus if you get ready early in the morning before your husband/kids/roommate are awake.

Although powerful, the motor in this thing is tiny. It’s “a third of the weight and half the size of other hair dryer motors”-which translates to a product that’s comparable in size and weight to travel-size dryers on the market. Read: You can actually throw this into your already-way-too-heavy gym bag. (And because the motor is small enough to fit into the handle of the dryer, it’s way more comfortable to hold, too-bye, wrist pain!)

Oh, and did we mention it’s really pretty? It’s available in three colorways-and trust us, you’ll want it to become a permanent accessory in your bathroom even when you aren’t using it.

But do I really need to spend $400 on a hair dryer?

If you already have a hair dryer that works perfectly fine (it dries your hair in a reasonable amount of time, without leaving hair feeling fried or looking frizzy), you probably don’t need to drop $400 on a Dyson hair dryer. But if you’re less than impressed with your current option and blow dry your hair on the reg, go ahead and treat yourself to this splurge-item. By our rough calculations, it more than pays for itself based on the style time it will save you. And as they say, you can’t put a price on happiness (or healthy hair), right?

Buy it, $399, sephora.com and nordstrom.com

  • By Kylie Gilbert @KylieMGilbert

Dyson, a company mostly known for vacuums, has engineered a high-tech hair dryer called the Dyson Supersonic. The Dyson hairdryer features innovative technology that puts it in a category of its own and is unlike any traditional hair dryer. The Supersonic features a digital motor that creates ultra-fast drying while also preventing heat damage. The only downside of this futuristic hair dryer? The Supersonic is priced well above most hair dryers, currently retailing for $400 in the US and £300 in the UK. But fear not, we’re here to ease your financial pain by listing the best Dyson Supersonic prices and sales below so you can get the best deal on the premium hair dryer.
The Dyson Supersonic hair dryer is built with a powerful V9 digital motor that combined with air multiplier technology produces high-velocity controlled air for fast, controlled drying. The Supersonic hair dryer measures air temperature 20 times a second so you’ll never have to worry about damaging your hair with extreme heat. The Dyson hair dryer offers four different heat settings as well as three different speed settings so you can style your hair exactly how you want. The controlled heat and settings also help with reducing frizz so you can achieve sleek, smooth hair with every use. The Supersonic also comes with three different magnetic attachments so you can achieve different styles using just one tool.
See the best prices and sales available for the Dyson hair dryer below.

The best Dyson hair dryer prices and sales:

Dyson Supersonic Hair Dryer

Designed with a Dyson digital motor V9

Dimensions: 3.8″ x 3.1″ x 9.6″ | Weight: 4.41 lbs | Power: 1600 W

Ultra-fast drying Prevents extreme heat damage 3 precise speed settings

If you’re still undecided about the Dyson hair dryer we’ve answered some common questions below to help with your buying decision.

Dyson Supersonic price: is the Dyson hair dryer worth the money?

The high price tag on the Dyson hair dryer can initially cause sticker shock, but there are several reasons for the steep price. The Supersonic is engineered like other Dyson appliances and therefore priced similarly. The Dyson hairdryer features a tiny a digital motor that combined with the heat sensor produces fast drying results without damaging the hair. Dyson installed the tiny motor in the handle rather than the head which balances the weight of the dryer so your hand won’t get tired when drying your hair. The Supersonic will also outlast other hairdryers so you won’t have to keep repurchasing the same $70 hair dryer every couple of years.

How does the Dyson supersonic hair dryer work?

Extreme temperatures can damage hair, so Dyson engineered a hair dryer that protects hair while also achieving fast drying and controlled styling. The Supersonic features a powerful Dyson digital motor that’s six times faster than other hair dryers. The motor combined with the Air Multiplier technology produces high-pressure controlled air, which results in a smooth and even hair drying experience. Thanks to the intelligent heat control, which measures air temperature 40 times a second, the extreme heat is regulated, so your hair is protected against damage.

Does the Dyson hair dryer dry faster?

The short answer is yes; the Dyson Supersonic dries hair faster and more efficiently than traditional hair dryers. The Dyson hair dryer combines controlled heat with a powerful motor that results in drying time that’s twice as fast as most hair dryers. The Supersonic also features three different drying speeds so you can control how fast you want your hair dried.

Learn more about the Dyson hair dryer with our Dyson Supersonic review.
You can also shop for more Dyson discounts with our best cheap Dyson deals and offers that are currently going on.

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